Do you have their attention?

I look around see one retailer and another doing the same thing but yet they continue to all be getting the same results because their consumers attention has been taken from them. If they don't catch up fast and create content and bring value to their lives in the day to day when they are posting over and over SALE, SALE, SALE!!! This we know will happen because every consumer has been trained to believe just go to the mall on weekends and yes their will be a sale this holiday weekend. Instead they should be creating weekly content that allows the to see how the brand would make their lives better. Why can't they change their approach I will tell you why "Share Holders" have their attention. I think we haver seen and will continue to see the disruption in the retail space. We as the representatives of brands in technology and clothing need to getting attention of executives. They need to sit down for one day and see how many people are watching a Youtube videos, Facebook videos, Snapchat, Instagram, and twitter. These sources of media hold all our attention and until attention media sources change, our businesses will NOT SURVIVE!!!

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